| These days, having a popular website can be a | | | | Second, keep your topic short (1 to 3 minutes, |
| real challenge, particularly since you must compete | | | | maximum). The highest quality perfumes come in |
| with over 206 million sites around the world to | | | | the smallest bottles. Most people are impatient |
| get a person's attention. Search Engine | | | | and if your video is too long, it's very likely your |
| Optimization (SEO) is a very important tool you | | | | viewers will get bored before they watch the |
| can use to bring visitors to your website, but | | | | whole thing, which can result in them giving you a |
| again, almost everyone is using SEO so the | | | | bad rating as they leave. You want to avoid this. |
| differences between sites is minimal, and there is | | | | Have an entertaining opening, and then get to the |
| no guarantee that SEO will achieve any lasting high | | | | point quickly. Keep it short and sweet. |
| position in search results, at least not in the | | | | Third. Regardless of what you say or do on your |
| natural listings and especially after an even short | | | | video, make sure it accomplishes something |
| period of time has passed since the SEO effort. | | | | important: The key is that you must entertain |
| However, there is a 100% free tool you can use | | | | your audience, even if you have decided to teach |
| to help your website stand out from the crowd... | | | | chemistry, math, or a science, be different. Make |
| and its name is YouTube. A quality video can bring | | | | your class fun for ordinary common people; don't |
| hundreds, thousands, perhaps hundreds of | | | | assume they "have" to listen like students in a |
| thousands or even millions of visitors to your | | | | classroom would have to do. Think of yourself as |
| website. YouTube has an extraordinary potential | | | | more of an entertainer than as a teacher. Have |
| to spread the word about you and/or your | | | | some fun with what you do and your audience will |
| business. People will show more trust in you if | | | | have fun, too. |
| they can develop a real connection with you, and | | | | Fourth. Now I have to get a little technical. Sorry, |
| a video helps do that by "personalizing" you. It's a | | | | but this is very important. You also need to make |
| great place to make yourself known because it | | | | sure that the title, tags and description of your |
| has the potential for a tremendous amount of | | | | video contains the keywords you want to be |
| traffic that may watch your video. However, if no | | | | popular on YouTube searches. Here's an example. |
| one finds your video, it really isn't much of a | | | | Let's say your video is about "How to prepare a |
| marketing tool, right? So, to make sure that | | | | vegetarian recipe." Make sure you type in the |
| doesn't happen, I'll give you a few tips on how to | | | | keyword "vegetarian" in the title, tags AND |
| make your videos incredibly popular on YouTube. | | | | description (all three!) Also, make sure you put the |
| First, be yourself. Don't try to copy someone | | | | most important keywords at the beginning of |
| else's ideas or style. If there are tons of videos | | | | your title and description of your video. Here's |
| on how to lose weight, and you think | | | | another example: let's suppose you want to rank |
| concentrating on eating healthy rather than dieting | | | | higher for the keywords "Italian music" rather |
| is the best way to lose weight, then just say it. | | | | than for the singer's name (which, for this |
| Stand up for your ideas and make them clear. | | | | example, we'll pretend is "Lucio Battisti"). Your title |
| When you do that, you may find that certain | | | | should then be: "Italian Music by Lucio Battisti", |
| YouTubers are very impolite, but this can actually | | | | rather than "Lucio Battisti Singing Italian Music". |
| be beneficial for you. How? Controversial topics | | | | The same principle goes for the description. Your |
| are proven to be the best way to bring traffic to | | | | most important keywords should always be first |
| a website. | | | | and/or at the very top and try to mention them |
| If you don't have much experience with videos, | | | | several times throughout the description. That |
| you could very well show that on the first 10 or | | | | would be even better. |
| so that you do. Don't let this make you nervous. | | | | Fifth (and last, you have made it this far, keep |
| Most videos on YouTube are obviously done by | | | | reading!) Keep an active social life within the |
| amateurs so this will not be as negative as you | | | | YouTube community. If someone leaves a kind |
| might think. Even so, this will only be a temporary | | | | comment on your video, don't forget to respond |
| situation. As you practice, the quality of your | | | | with a "Thank you!" Courtesy pays just as many |
| videos will improve. Just be the best you can be, | | | | dividends online as it does in real life. Be nice. Also, |
| and let your true personality show. You want to | | | | you can be nice by commenting and rating other |
| be yourself at all times. You don't even have to | | | | people's videos, which will encourage them to |
| ask if you have a particular talent, because I | | | | view yours and do the same for you. Oh yes, |
| KNOW you do: we all do! Maybe you are a good | | | | one more thing: it is very important to have your |
| cook, while someone else is great at poetry or | | | | own website's link on your YouTube channel and |
| singing or even just in listening and making helpful | | | | videos description. Don't' forget to display your |
| comments. Whatever your talent, show it on | | | | URL on the video itself. When you do, you'll be |
| YouTube. An audience of millions of people around | | | | surprised how quickly and effectively you'll start |
| the world can benefit from you, as well as you | | | | getting more clicks on your website which in time, |
| from them. It doesn't matter whether your | | | | will be converted into more customers for your |
| videos are educational or just for entertainment, | | | | business. |
| make them authentic and unique. | | | | |