Wanna Go Vegetarian? Call a Hypnotist

The young woman in my hypnosis office had athe next week.
burning question that needed answeringbefore she"Can you make me want tofu?" she asked.
would sit down: "Ever hypnotize someone to be a"Would you be willing to find a recipe that makes
vegetarian?"it taste like chicken?"
"No," I said. I had told her a month earlier byShe laughed. "Great idea!"
phone, but she was optimistic.Changing one's tastes and natural attractions is an
I wished a troop of vegetarian hopefuls hadelement of becoming vegetarian, and of dieting,
flocked to my office recently, but it hadn'tand those who master it fare much better than
happened.others.
"You've helped smokers become nonsmokers,In this case, the change had a powerful ethical
right?" she asked.element-which could both strengthen a client's
"Many," I admitted.resolve and also cause her distress if she failed or
"It's pretty much the same, I think," she said,mis-stepped.
looking me straight in the eye with her clear blueA new concern arose: If she did flavor tofu and
ones.seitan to resemble the taste of chicken dishes,
"Why do you say so?" I asked.would that ultimately interfere with abstinence
What followed was an insightful, well-thought-outfrom real chicken dishes?
answer crystallizing in "For me it's not just eating"What do you think?" I asked.
differently. It's a change of thinking and living, andShe didn't answer immediately. Her eyes moved
taking on a new identity all at once, a new wayupward for a moment and then traveled
of being."downward, a sign that she had first seen first
Bull's-eye, I thought.seen something, perhaps a food item, in her
"It's what happens when a smoker becomes amind's eye and then sensed it in her belly.
nonsmoker," she said. Then "will you help?"Then she said thoughtfully, "No, it's not that taste
The smoking comparison seemed apt, but thisI need to stop liking, it's that particular food
was bigger, deeper, more global, and possiblysource." Her eyes moved to the side. In NLP
even more strongly linked to identity.theory, this usually signals tapping into the auditory
I thought for a moment. "Tell me more."sense, listening to one's own thoughts or recalling
She talked about her growing horror of eatingsomething one had heard.
flesh, being an agent in killing, about how the taste"Who told you that?"
of meat had changed in her mouth, but how she"I think I heard it in an old Adele Davis lecture,"
still loved chicken.she said, "I guess it really stuck."
"Do you really need to give up chicken, too, rightWe proceeded with a hypnosis session followed
now?" I asked, thinking of gradual vegetarians Iby a couple of neuro-linguistic techniques, and that
have encountered. But I knew her answer.was that.
"Yes!" she barked.She tells me she has not eaten meat or chicken
It made her life as a good person a lie, shesince, but has become a whiz at vegetarian
explained. It was unethical-worse than stealing, orcooking and is looking at becoming vegan in a
adultery. It was murder.year.
But while her morals abhorred it, her mouth,The funny thing is I haven't eaten much meat or
tongue, tastebuds, and physical being craved it.poultry since that session either. ©2009 by
Ok, I told her, we would set an appointment forWendy Lapidus-Saltz. All right reserved.